We Started With One Question
Back in 2019, someone asked me why budget allocation felt so complicated. The question stuck with me. Most people aren't bad with money – they just need a clear framework that fits how they actually live.
So we built selytrovia around that idea. Real strategies, not theory. Methods that work whether you're managing a household budget or planning for something bigger.
Six years later, we're still here answering questions and helping people figure out their financial priorities.
How We Got Here
The path wasn't exactly straightforward. But that's kind of the point – building something real takes time.
Started Teaching Workshops
Ran our first budget allocation workshop in Perth. Twelve people showed up. We covered the 50/30/20 method and zero-based budgeting. People actually asked for more sessions.
Moved Everything Online
Pandemic happened, workshops stopped. We rebuilt our entire approach for digital learning. Turns out, people preferred being able to go through materials at midnight in their pajamas anyway.
Added Advanced Frameworks
Students kept asking for more complex allocation strategies. We developed content on envelope systems, percentage-based planning, and priority-driven budgeting. The material got deeper but stayed practical.
Focused on Individual Paths
Everyone's financial situation is different. This year we're concentrating on personalized learning tracks that match where people actually are, not where some textbook says they should be.
Who Makes This Happen
Small team. No corporate nonsense. Just people who genuinely care about making financial education accessible and useful.
Ellis Chen
Program DirectorFormer financial advisor who got tired of only helping wealthy clients. Now designs curriculum that works for regular people trying to get their finances sorted. Drinks too much coffee and believes every budget should have a "life happens" category.
Marcus Brandt
Lead EducatorSpent fifteen years teaching economics before realizing most people need practical skills more than economic theory. Specializes in breaking down complex allocation methods into steps that actually make sense. Still uses a physical notebook for budget planning.
What Guides Our Work
These aren't corporate values from a marketing meeting. They're principles we actually use when deciding what to teach and how to teach it.
Keep It Real
No theoretical scenarios about people with perfect income streams. We teach methods that work when your car breaks down, when hours get cut, when life doesn't follow the plan. Because it never does.
Respect People's Time
Everyone's busy. Our courses don't require hours of homework or complex spreadsheets. You should be able to learn a method, apply it that week, and see if it works for you. If it doesn't, try the next one.
No Judgment Zone
Starting to learn about budget allocation at forty? Totally fine. Made financial mistakes? Join the club. We're here to help you move forward, not lecture about the past.
Admit What We Don't Know
Financial situations get complicated. Tax law changes. Individual circumstances vary wildly. When something's outside our scope, we say so. We teach budget allocation methods – we're not accountants or financial planners.
Build Confidence Through Practice
The goal isn't perfection. It's getting comfortable enough with allocation methods that you can adapt them to your life. Confidence comes from trying things, adjusting what doesn't work, and realizing you can handle this.
